From calendars to copywriting, editing to recruiting, scriptwriting to speeches, I've journeyed across the content universe, partnering with brands, publishers, and even some of the biggest companies on the planet.
Whether it’s developing buyer journeys, creating customer panels & studies to draw insights, or building out go-to-market messaging, I specialize in creating the narrative throughlines that weave together tactics into grand visions.
The art of storytelling. I’ve conveyed through word, picture, or moving image compelling ideas that are as beautiful on the surface as they are rich in meaning.
Content Strategy
Content is king, yet contextless content rules media channels. Strategy defines and shapes the goals, the methods of distribution, the audiences, and the means & methods of content.
I put the hundreds of pieces of content brands produce or plan to produce in context.
Customer Studies
Drawing out information from customers and consumers to shape messaging and brand tactics. Developing thoughtful questionnaires and finding ideal audiences to learn what drives them.
I gather and create insights from customer data, which powers reasoning-driven decision making.
Video Production
I produce neat videos for leading brands in the travel, luxury, and hospitality space.
SEO
The building blocks for creating digital audiences. Changing algorithms, snake oil miracle cures, and competitive pressure make this one of the most difficult channels for businesses to parse.
I simplify, professionalize, and operationalize your SEO.
Content Creation
The strategic will always be to some degree theoretical. At some point, creation takes center stage and we put into practice everything we’ve planned.
I write words. Sometimes. Occasionally. I’d rather not, but OK fine I’ll do it. I guess.
who i’ve worked with
Get in touch: jbrukman@gmail.com